Last updated: April 30, 2026

Elite Sports Academy and Heritage Academy (“Elite,” “Heritage Academy,” “we,” “our,” or “us”) respect your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, contact us, schedule a tour, submit an inquiry, apply for enrollment, interact with our social media, or otherwise communicate with us.

This Privacy Policy applies to our public website and related online forms. Formal student records, enrollment records, academic records, financial records, health records, athletic participation records, and school records may be governed by separate Heritage Academy policies, enrollment agreements, school handbooks, student privacy practices, consent forms, and applicable education privacy laws.

1. Who We Are

Elite Sports Academy is a student-athlete development program located in Phoenix, Arizona and powered by Heritage Academy.

Elite Sports Academy

Heritage Academy

10215 N. 43rd Ave

Phoenix, AZ 85051

Phone: 480-461-4487

Email: info@elitesportsacademyaz.com

2. Information We Collect

We may collect information directly from you, automatically through the website, and through third-party services connected to the website.

Information you provide directly

When you fill out a form, schedule a tour, request information, submit an inquiry, apply for enrollment, or contact us, we may collect information such as:

• Parent or guardian name
• Student name
• Email address
• Phone number
• Mailing address
• Student grade level
• Student age or date of birth
• Current school
• Sport or athletic interest
• Program interest
• Tour preferences
• Application or enrollment interest
• Questions, comments, or messages you submit
• Any other information you choose to provide

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring website
• Date and time of visit
• General location information
• Interactions with links, buttons, forms, pages, and embedded content

This information helps us understand how visitors use the site, improve website performance, fix technical issues, measure outreach, and protect the website from spam, abuse, or security threats.

Information from third-party platforms

If you interact with Elite or Heritage Academy through Instagram, Facebook, YouTube, online ads, embedded content, maps, forms, or other third-party tools, those platforms may collect information according to their own privacy policies.

Our official social media links may include:

• Instagram: https://www.instagram.com/elitesportsacademyaz/
• Facebook: https://www.facebook.com/EliteSportsAcademyPHX
• YouTube: https://www.youtube.com/@heritageacademyaz/shorts

3. How We Use Information

We may use information to:

• Respond to inquiries
• Schedule tours
• Communicate with parents, guardians, and prospective students
• Provide information about Elite programs
• Process application or enrollment interest
• Connect families with appropriate Elite or Heritage Academy staff
• Support admissions, outreach, and follow-up communication
• Improve website design, content, and performance
• Maintain website security
• Prevent spam, fraud, abuse, or technical issues
• Analyze site traffic and marketing effectiveness
• Send updates, reminders, or event information
• Support school, program, safety, operational, or administrative needs
• Comply with legal, regulatory, school-related, or safety obligations

We do not use website-submitted information to make fully automated admission or participation decisions without human review.

4. Parent and Guardian Submissions

Elite serves student-athletes, including minors. Our website is intended primarily for parents, guardians, prospective families, and general audiences.

If information about a student is submitted through the website, it should be submitted by a parent or legal guardian. We do not knowingly request that children under 13 submit personal information directly through our website without parent or guardian involvement.

If we learn that a child under 13 has submitted personal information through the website without parent or guardian consent, we will take reasonable steps to delete the information or obtain appropriate consent.

Parents and guardians may contact us to request access to, correction of, or deletion of information submitted through the website.

5. Student Information

Some forms may ask for student-related information so we can respond appropriately to a family’s inquiry, tour request, application interest, or program question. This may include grade level, age, sport interest, current school, school interest, athletic interest, or other information relevant to admissions or program placement.

We use student information only for legitimate Elite, Heritage Academy, admissions, communication, school, safety, program, and operational purposes.

Formal education records may be subject to separate policies and legal protections. This Privacy Policy does not replace any applicable school privacy policy, enrollment agreement, student records policy, school handbook, consent form, media release, or education records notice.

6. Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, scripts, local storage, analytics tools, embedded content, or similar technologies.

These tools may help us:

• Keep the website functioning properly
• Understand how visitors use the site
• Measure traffic and page performance
• Improve design and content
• Evaluate marketing campaigns
• Remember visitor preferences
• Protect against spam, abuse, or security threats

You can usually control cookies through your browser settings. Blocking cookies may affect some website features.

7. Analytics and Advertising Tools

We may use third-party tools such as Google Analytics, Meta/Facebook tools, YouTube embeds, map embeds, form tools, or similar services to understand website usage and improve outreach.

These providers may collect information such as device data, usage data, IP address, browser information, pages visited, interactions with our site, and general location information.

If we use advertising or analytics tools, they may help us understand whether outreach campaigns are effective. We do not intentionally use student information submitted through inquiry, tour, or application forms for behavioral advertising.

8. How We Share Information

We may share information only as needed for legitimate purposes, including with:

• Heritage Academy personnel
• Elite staff, coaches, admissions staff, administrators, and support personnel
• Website hosting providers
• Form and email service providers
• Tour scheduling tools
• Application or admissions platforms
• CRM or communication platforms
• Analytics providers
• Security and spam-prevention services
• Professional advisors
• Legal, regulatory, school, safety, or law enforcement authorities when required or appropriate

We do not sell personal information in the ordinary sense of exchanging it for money.

We do not knowingly sell or share personal information of children under 13.

9. Service Providers

We may use trusted vendors and service providers to help operate the website, communicate with families, manage inquiries, schedule tours, process forms, provide analytics, host content, secure the website, and support school or program operations.

Examples may include providers for:

• Website hosting
• Email delivery
• Form processing
• Tour scheduling
• Application management
• Analytics
• Security
• Spam prevention
• Customer communication
• Data storage

These providers are expected to use information only for the services they provide to us.

10. Communications

If you submit contact information, we may contact you by email, phone, or text message about Elite, Heritage Academy, tour scheduling, admissions, program information, events, application steps, or follow-up questions.

You may opt out of marketing emails by using the unsubscribe link, if available, or by contacting us directly.

If you receive text messages from us, you may opt out by replying STOP, unless a different opt-out method is provided.

We may still send non-marketing communications related to tours, applications, enrollment, safety, operations, requested services, or school-related matters.

11. Photos, Video, and Media

Elite and Heritage Academy may use photos, videos, or media from school events, athletic activities, campus life, promotional activities, public events, or program activities only in accordance with applicable school policies, consent forms, media releases, enrollment documentation, or other permissions.

This Privacy Policy does not grant Elite or Heritage Academy unlimited permission to use a student’s image. Media use may be governed by separate consent forms, releases, school policies, or enrollment documents.

12. Security

We use reasonable administrative, technical, and physical safeguards to protect information.

No website, email system, form, database, or internet transmission is completely secure. We encourage families not to submit highly sensitive information through general website forms unless specifically requested through a secure process.

13. Data Retention

We keep information for as long as reasonably necessary for the purposes described in this Privacy Policy, including admissions, communication, recordkeeping, legal, safety, operational, school, and program-related purposes.

We may retain certain information longer when required by law, school policy, enrollment processes, legal obligations, dispute resolution, accounting, security, or legitimate operational needs.

14. Your Choices

Depending on the information involved, you may request that we:

• Confirm whether we have website-submitted information about you or your student
• Correct inaccurate website-submitted information
• Delete certain information submitted through the website
• Stop sending marketing communications
• Update contact preferences
• Review or remove a child’s information submitted without appropriate parent or guardian consent

To make a request, contact us at:

Email: info@elitesportsacademyaz.com

Phone: 480-461-4487

We may need to verify your identity or authority before fulfilling a request.

15. Children’s Privacy

Our website is intended for parents, guardians, prospective families, and general audiences. It is not intended for children under 13 to submit personal information directly without parent or guardian involvement.

We ask that children under 13 do not submit personal information through the website without a parent or guardian.

If a parent or guardian believes that a child under 13 submitted personal information directly to us without consent, please contact us. We will take reasonable steps to review and delete the information if appropriate.

16. Education Records

Certain student records, enrollment records, academic records, athletic participation records, health-related records, financial records, and school records may be governed by separate Heritage Academy policies, enrollment documents, consent forms, handbooks, school privacy practices, and applicable education privacy laws.

This website Privacy Policy is intended to explain our public website and online inquiry practices. It does not replace or modify any official school record policy, enrollment agreement, student record notice, FERPA notice, handbook provision, or other Heritage Academy policy.

17. California and Other State Privacy Rights

Elite and Heritage Academy are located in Arizona. However, visitors from other states may have privacy rights under their state laws.

Depending on where you live and whether applicable legal thresholds are met, you may have rights to:

• Know what categories of personal information are collected
• Know how information is used
• Know whether information is disclosed to service providers or third parties
• Request correction
• Request deletion
• Opt out of certain uses
• Not be discriminated against for exercising privacy rights

To submit a privacy request, contact us at:

Email: info@elitesportsacademyaz.com

Phone: 480-461-4487

We will respond as required by applicable law.

18. Do Not Sell or Share

We do not sell personal information for money.

If our use of advertising, analytics, cookies, or similar tools is considered a “sale,” “sharing,” or targeted advertising under an applicable privacy law, you may contact us to request more information or to opt out where required by law.

We do not knowingly sell or share personal information of children under 13.

19. Third-Party Links

Our website may link to third-party websites, social media platforms, video platforms, payment providers, application systems, maps, or other services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or platforms. We encourage visitors to review the privacy policies of those third parties before providing information to them.

20. Embedded Content

Our website may include embedded content, such as maps, videos, social media content, forms, calendars, or third-party widgets. Embedded content may behave as if you visited the third-party website directly.

Those third parties may collect data, use cookies, track interactions, or associate interactions with your account if you are logged into their service.

21. Links to Social Media

Our website may link to Elite or Heritage Academy social media pages. When you visit or interact with social media platforms, those platforms may collect information according to their own privacy policies.

Our official social media links may include:

Instagram:

https://www.instagram.com/elitesportsacademyaz/

Facebook:

https://www.facebook.com/EliteSportsAcademyPHX

YouTube:

https://www.youtube.com/@heritageacademyaz/shorts

22. International Visitors

Elite and Heritage Academy operate in the United States and are intended primarily for families in Arizona and the United States.

If you access the website from outside the United States, your information may be processed in the United States, where privacy laws may differ from those in your location.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date above.

Material changes may be posted on the website or communicated through other reasonable means.

24. Contact Us

For questions about this Privacy Policy or our privacy practices, contact us at:

Elite Sports Academy

Heritage Academy

10215 N. 43rd Ave

Phoenix, AZ 85051

Phone: 480-461-4487

Email: info@elitesportsacademyaz.com